For those ready to grow into the calling
of spreading Christmas Magic
Magic Keepers™
Creating a Meaningful & Magical Santa Business
Build your Santa business with purpose, confidence, and heart.
Learn how to create unforgettable experiences for families while growing a business that reflects your values.
An 8-week guided workshop for Santas, Mrs. Clauses, elves, and holiday performers who want to grow their craft, strengthen their business, and create meaningful Christmas Magic for families.
You Didn't Become Santa to Learn Marketing
You became Santa because you wanted to make a difference.
But eventually every Santa faces questions like:
- How do I get more bookings?
- How do I stand out?
- How do I communicate my value?
- How do I create experiences families remember?
- How do I grow without losing the magic?
This Workshop was created to help answer those questions.
Build a Santa Business
That Reflects Who You Are
Creating a Meaningful & Magical Santa Business provides a supportive environment where holiday performers hone their craft, strengthen their business practices, and deepen their understanding of the role they play.
Over eight weeks, participants explore both the practical and meaningful sides of their work while building tools, confidence, and connection along the way.
This workshop brings together both the heart of the work and the real-world structure behind it—so you can confidently show up, be found, and be booked.
What You'll Learn
Meaningful
- Creating genuine connections
- Reading the room
- Building trust
- Serving families well
Magical
- Creating unforgettable moments
- Strengthening your presence
- Deepening your craft
- Bringing wonder to every interaction
Business
- Marketing
- Visibility
- Bookings
- Professional systems
- Client communication
Notice how Business becomes its own pillar.
Creating a Meaningful & Magical Santa Business Welcomes
🎅 Santas
🤶 Mrs. Clauses
🧝 Elves
📖 Storytellers
❄️ Holiday characters and performers
Both traditional and creative portrayals are welcome.
If you care deeply about the moments you create for families, you belong here.
Whether you are just beginning or ready to grow beyond where you are, this workshop meets you there.
Beyond the Workshop
Many holiday performers attend workshops and training events to develop their portrayal and skills.
Creating a Meaningful & Magical Santa Business focuses on what comes after that first step.
The relationships, ideas, and confidence built during Magic Keepers often continue long after the workshop ends.
Many participants stay connected through The Santa Legacy community and continue supporting one another throughout the season.
Because those who carry Christmas Magic should never have to walk that path alone.
When You Finish, You'll Leave With:
✓ Greater confidence
✓ A stronger business foundation
✓ Clearer messaging
✓ Better client experiences
✓ A network of fellow performers
✓ A deeper understanding of your role
✓ A plan for your next season
You’ll leave with more than knowledge.
You’ll leave with clarity, confidence, and a meaningful direction for your Santa business.
Meet Your Guides
This workshop is led by Jenny L. Watt and Santa John McCarty, creators of The Santa Legacy™ and long-time stewards of Christmas Magic in real-world settings.
Between them, they have spent decades walking alongside children and families — not just during joyful moments, but during tender ones, too.
Hospital visits.
Grief.
First Christmases.
Last Christmases.
The questions children ask when they are trying to understand who they are and whether they matter.
Their work is grounded not in performance, but in presence.
Not in scripts, but in listening.
Not in behavior management, but in helping children feel seen, valued, and safe.
This workshop is shaped by lived experience — by moments that can’t be rehearsed, only honored — and by a deep belief that how we show up with children becomes part of their story.
Together, they guide Santas in becoming the person children already believe them to be.
Imagine Next Season
Imagine showing up with:
✓ Greater confidence
✓ A stronger business
✓ Clearer messaging
✓ Better client experiences
✓ A network of fellow Claus performers
✓ A deeper understanding of your role
That’s what Magic Keepers is designed to help you create.
You don’t have to have it all figured out to begin.
If this feels like the work you’re meant to do, we’d be honored to walk with you.
What’s Included
Included with Enrollment:
- 8 live weekly workshop sessions
- Access to the workshop portal
- Session recordings
- Downloadable resources
- Community connection
- A supportive community of fellow Magic Keepers