For Santas, Mrs. Clauses, elves, and holiday performers who want to build a meaningful business without losing the heart of what they do.
Creating a Meaningful & Magical Santa Business™
A Magic Keepers Workshop
Where the heart of the work
meets the reality of doing it.
Live sessions begin Tuesday, August 11, 2026
8-week interactive workshop • Tuesdays • 7:00–8:30 PM EDT • Live on Zoom
Become part of the founding cohort helping shape the future of Magic Keepers™.
You Became Santa to Make a Difference.
Running a Business Just Came With It.
You didn’t become Santa to learn marketing, bookkeeping, or social media. You became Santa because you wanted to make a difference.
But eventually every Santa faces questions like:
- How do I find more families who need what I offer?
- How do I stand out without becoming a gimmick?
- How do I explain why I’m different?
- How do I create visits families never forget?
- How do I grow without losing the heart of what I do?
That’s exactly why Creating a Meaningful & Magical Santa Business was created.
The good news? You don’t have to choose between building a successful business and protecting the heart of your portrayal.
Build a Santa Business
That Reflects Who You Are
You shouldn’t have to choose between running a successful business and staying true to the kind of performer you want to be.
This workshop helps you build both.
Over eight weeks, we’ll work through the practical side of building and growing your business while strengthening the heart of your portrayal.
You’ll leave with more than ideas.
- Clearer messaging.
- Better systems.
- Greater confidence.
- A business that reflects the kind of Christmas Performer you want to be.
The goal isn’t simply to book more visits. It’s to build a business that allows you to keep creating Christmas Magic for years to come.
What You'll Learn
Meaningful
- Creating genuine connections
- Reading the room
- Building trust
- Serving families well
Magical
- Creating unforgettable moments
- Strengthening your presence
- Refining your portrayal
- Bringing wonder to every interaction
Business
- Marketing that feels authentic
- Becoming more visible
- Filling your calendar
- Professional systems
- Client communication
Creating a Meaningful & Magical Santa Business Welcomes
🎅 Santas
🤶 Mrs. Clauses
🧝 Elves
📖 Storytellers
❄️ Holiday characters and performers
Whether your portrayal is traditional or uniquely your own, you’ll find a place here.
If you care deeply about the moments families remember long after Christmas is over, you’ll feel at home here.
Whether you are just beginning or ready to grow beyond where you are, this workshop meets you there.
Whether you perform ten visits each season or two hundred, you’ll find others who understand both the joy and the challenges of this work.
Beyond the Workshop
Most workshops help you improve your performance. This one helps you build a meaningful business around it.
Creating a Meaningful & Magical Santa Business is different.
It isn’t just about what happens during eight Tuesday evenings.
It’s about helping you build a business, a community, and a foundation that continue to grow long after the workshop ends.
Many participants stay connected through The Santa Legacy community—sharing ideas, encouraging one another, celebrating successes, and navigating challenges together throughout the season.
Because those who create Christmas Magic shouldn’t have to build it alone.
When You Finish, You'll Leave With:
✓ A stronger business foundation
✓ Clear messaging that attracts the right families
✓ Professional systems that save you time
✓ Greater confidence in your portrayal
✓ Better client experiences
✓ A supportive network of fellow Christmas performers
✓ A practical plan for your next season
✓ A deeper understanding of the difference you’re meant to make
You’ll leave with more than information.
You’ll leave with greater clarity, practical tools, lasting relationships, and a business that supports the work you love to do.
Meet Your Guides
This workshop is guided by Jenny L. Watt and Santa John McCarty, creators of The Santa Legacy™, who have spent decades helping families experience the deeper meaning of Christmas Magic.
Together, they’ve spent decades walking beside children and families—not only during joyful moments, but during life’s most tender ones.
Hospital visits.
Grief.
First Christmases.
Last Christmases.
The questions children ask when they are trying to understand who they are and whether they matter.
Their work is grounded not in performance, but in presence.
Not in scripts, but in listening.
Not in behavior management, but in helping children feel seen, valued, and safe.
This workshop is shaped by lived experience — by moments that can’t be rehearsed, only honored — and by a deep belief that how we show up with children becomes part of their story.
Together, they help holiday performers build businesses that honor the Christmas Magic they already bring into the world.
Where the Heart of the Work
Meets the Reality of Doing It
Imagine walking into next season with…
✓ Confidence in every visit.
✓ A business that reflects who you are.
✓ Families who understand your value before they contact you.
✓ Clients who become enthusiastic referrals.
✓ Systems that make your season less stressful.
✓ A community of fellow Christmas performers cheering you on.
✓ A clear direction for wherever this calling takes you next.
That’s what Creating a Meaningful & Magical Santa Business is all about.
You don’t have to have it all figured out to begin.
If this is the kind of Santa business you want to build, we'd love to help you create it.
What’s Included
Everything You Need to Build Your Business:
✓ Eight live interactive workshop sessions
✓ Lifetime access to workshop recordings
✓ Downloadable worksheets, templates, and resources
✓ Private workshop portal
✓ Ongoing community with fellow Santa, Mrs. Claus, and holiday performers
✓ Practical tools you can use season after season
✓ Direct feedback on your business, messaging, and questions
Join the Founding Magic Keepers Cohort
Be among the first to hear when enrollment opens
for the first Creating a Meaningful & Magical Santa Business Workshop.
Where the Heart of the Work Meets the Reality of Doing It
Your Next Magical Season Starts Here.
Join the First Cohort of
Creating a Meaningful & Magical Santa Business™
If you're ready to build a business that reflects the magic you bring to families, we'd love to welcome you.
Begins Tuesday, August 11, 7:00 PM EDT
Live sessions are held Tuesdays at 7:00 PM EDT
Your investment
Individual: $347
Two Participants: $597
Enrollment is limited to keep discussion personal.
✓ Eight live workshops
✓ Lifetime access to recordings
✓ Private community